LA CULOTTE PARISIENNE, IS ABOVE ALL A FAMILY STORY.
The founder of the Parisian panty, Ethan Dahan, was born in the heart of Montmartre, France. He grew up in this artistic district of the 18th arrondissement. Between his uncle’s workshop and the Saint-Pierre fabric market, he discovered a passion for lace, satin fabrics and the smell of freshly unwrapped fabric rolls. At the age of 12, he helps his mother Amélie and his grandmother Yvonne sell linens at markets in the Paris region.
While on a family vacation, Ethan finds himself in an unprecedented situation.
Her little sister is having her period for the first time and asks her to go buy her some sanitary pads. He then becomes aware of the discomfort caused to a young girl when she is menstruating.
Faced with the huge range of disposable protection, he also understands the ecological issue.
It is by measuring the extent of these societal issues that he decides to build his professional project around this problem, with the desire to change the lives of women.
Ethan then begins a market study and discovers in more detail all the problems that revolve around menstruation. (toxic shocks linked to the use of disposable protections, pollution, taboos…). It is by combining his love of textile and the awareness of these problems that he decides to launch into menstrual panties. He states that “Menstruation is not just a woman’s business”.
For him, investing in this subject is also saying stop to taboos and prejudices.
One night is enough for him to put together a business plan and find a name for his project.
La Culotte Parisienne will be launched in March 2019. Ethan is joined by Melanie, the stylist. Together, they created the first models in cotton and lycra. Before definitely opting for organic cotton. La Culotte Parisienne develops quickly thanks to the support of the family who quickly takes part in the project. Gradually the company decided to release 7 models and 4 flows to best meet the needs of users.
Every day, the Parisian panty counts new faithful customers. Thanks to this commitment, the brand can now diversify its offer and enter into partnerships. It is with great pride that the brand has collaborated with the Crous and the Dauphine University to fight against menstrual precariousness and allow the distribution of panties to students.
TO BE FOLLOWED…